Keynote Speaker I
Prof. Kuan-Chou Chen
Purdue University Northwest, USA
Kuan-Chou Chen is the Associate Dean for Graduate Program and
Research, Thomas M. McDermott Sr. Endowed Chair, Professor in
Economic Development, Professor of Management Information Systems.
He was the Department Head of Information Systems, Finance, and
Business Analytics (2005-2016), as well as Interim Department Head
of Department of Graduate Studies in Education (2013-2014) at Purdue
University Northwest. He received his Ph.D. from Michigan State
University and his MBA from National Cheng-Kung University in
Taiwan. He specialized in computer programming, system simulation,
project management, decision support systems, data mining, system
analysis and design, e-business strategy and application, supply
chain management, network design and security, knowledge management,
and information economy. Professor Chen has more than 90 scholarly
publications, most in peer-reviewed journals. He is an active
participant in several professional journals and serves on three
paper reviewer boards. Currently he is an Editor-in-Chief of
International Journal of e-Education, e-Business, e-Management and
e-Learning. His productivity and scholarship have been recognized by
his colleagues, being nominated three years in a row for an
“Outstanding Scholar Award.” He also the recipient of Teacher of the
Year Award (Purdue University Northwest, 2005).
Speech Title: Integrating Flipped Classroom in e-Learning Environment
Abstract：This presentation will explore a study which integrated the effectiveness of a flipped classroom (i.e., students are instructed outside of the classroom and complete enrichment activities inside the classroom) in an e-Learning enrolment (i.e., the instructional use of electronic devices with Internet in which students work to maximize their own learning). Specifically, this study will demonstrate the implementation of flipped classroom approach in business management course and utilized e-Learning activities to enrich the material that students had previously learned independently. Based on the end of course written evaluations, students found the combination pedagogy to be the most valuable learning experience of the course. In addition to students learning the technical skills necessary to enhance their management background, they also learned the vital role that active learning by working cooperatively with each other throughout the flipped environment. The result demonstrates that the classroom flip, if properly implemented with e-Learning, can lead to increased student learning.
Keynote Speaker II
Prof. Lichung Jen
National Taiwan University, Taiwan
Professor Lichung Jen, a citizen of Taipei, Taiwan, currently serves as the Director of Global Branding and Marketing Research Center and also a Marketing Professor in the Department of International Business at National Taiwan University. He is also Chief Secretary of Taiwan Institute of Marketing Science (TIMS), Chairmen of Chinese Applied statistics Association (CASA), Chairmen of Chinese Applied statistics Association (CASA), Chairman of Taiwan Institute of International Business Studies (TIIBS), and also the Head of Editor of Taiwan Journal of Marketing Science (TJMS).
Professor Jen has been involved in research projects and lectures for more than 30 well-known enterprises including Chunghwa Telecom in Taiwan, IBM, Cathay Bank, Ford Motor, China Petroleum, Panasonic and many more.
In the western countries, a
lot of well-known journals have published his researches and thesis,
such as Journal of Marketing Research, Journal of American
Statistics Association, Journal of Business & Economic Statistics,
Marketing Letters, and Industrial Marketing Management, allowing
him to be nominated as an awardee of the Best Thesis Award by
Journal of American Statistics Association in 1999. He has also
gotten grants from Taiwan National Science and Technology Council
and published 7 books. Over the years, he advised more than 200 MBA
theses and 10 Ph.D. dissertations.
Speech Title: Employee Got Marketing Talents: The Driving Force of Marketing Capability and Performance
Abstract: The discussion of marketing capability on firms’ performance has been well documented for the last two decades. Most of the previous studies regarding the measurement of marketing capability are based solitary on the attitude of top managers. However, employees’ marketing talents are rarely discussed. This study investigates a new construct of marketing capability and the measurement of individual employee’s marketing talents. A structured questionnaire was developed and tested by an empirical study, of which over 2,000 employees were surveyed. This study identified the positive impact of employee marketing talents to marketing capability and then to organizational performance. It implies that these marketing metrics can be used as an appropriate tool for the marketing human resource management (i.e. education, learning, and training) in practices.
Keynote Speaker III
Prof. Patrick Letouze
Federal University of Tocantins, Brazil
Patrick Letouze is an Engineer of Control and Automation from the Universidade Federal de Santa Catarina, Brazil. He received his Master Science degree in Electrical Engineering in the field of Telecommunications applied to Signal Processing, and his Doctor of Science degree in Telecomunications applied to Health Informatics, both at the University of Brasilia, Brazil.
In the years of 2002 and 2003, he worked as an analyst of Science and Technology at the Ministry of Science and Technology, Brazil. From 2004 to 2008 worked in his own company as a consultant of Research and Development for companies beneficiaries of the Informatics Law of Brazil.
Currently, he is a professor of the Department of Computer Science at the Universidade Federal do Tocantins - Brazil, since 2008. He is the founding director of the Nucleus of Software Development of the University in 2008 and he still holds this position. Additionally, since 2012, he is the founding vice-director of the Graduate Program of Computational Modeling of Systems. From 11/2012 to 05/2014, he was the director of research of the University and he left the position to be the founding director of the Graduate Program of Health and Science Education since 2015, and to be the elected president of the Human Research Ethics Committee of the University.
Speech Title: Seizing the opportunities and Working for Ourselves: Four personal Tales of 2017
Abstrract: In education at University level, there exists a lot of pressure for planning and goal achievement, while at the same time it is expected research results (or publications) and extra curricular activities to enrich students' experience. This situation is overwhelming for educators, nevertheless the crossroad between education and technology offers unexpected alternatives. Hence, opportunities present themselves for the observant educator, who must be willing to rebel against planning and change course together with students. This does not mean not accomplishing goals, nor means spending too much time with teaching disregarding research. Actually, it is possible to combine these educational opportunities with research in a way that we end working for ourselves.
Keynote Speaker IV
Prof. Budsaba Kanoksilapatham
Silpakorn University, Thailand
Budsaba Kanoksilapatham is currently a professor with the English Department, Faculty of Arts, Silpakorn University. She completed the bachelor’s degree in English (Hons.) at the Faculty of Arts, Chulalongkorn University. She received the master’s degree in linguistics and EFL from Southern Illinois University at Carbondale and the Ph.D. degree in linguistics with a concentration in applied linguistics from Georgetown University, USA. Her research interests include discourse analysis, sociolinguistics, phonetics, and language teaching. Her most recent books are Pronunciation in Action and English Sociolinguistics at Work. Her research articles were published in international journals including English for Specific Purposes and The IEEE Transactions on Professional Communication.
Speech Title: Multiple Perspectives in Shaping English Education in Thailand: Mechanical Engineering
Abstract: It is established that a strong education system, from early childhood to tertiary, is critical to a nation’s development. In the wake of the AEC integration towards the end of year 2015 and the on-going trend of globalization and competition, Thailand has experienced the crucial needs for effective and efficient English education that would successfully prepare Thai learners for the job market. In this regard, a couple of questions emerge: 1) Do multiple perspectives have a role to play in shaping English education offered to Thai mechanical engineering students? And 2) What are some of the possible impacts of multiple stakeholders’ perspectives on Thai mechanical engineering students? This presentation aims to indirectly address these two questions by focusing on how multiple perspectives generated from different groups of stakeholders can help develop an education plan that meets the educational needs. Given the significance of mechanical engineering as a field that attract students and also listed as one of the careers with free flow in ASEAN, this study aimed to elicit information from five sectors of mechanical engineering stakeholders; namely, current students, graduates, faculty members teaching content subjects, faculty members teaching English, and entrepreneurs. Five parallel sets of questionnaires were devised and administered to these five groups of stakeholders. Subsequently, phone interviews were conducted on five individuals randomly selected from each stakeholder group. The results obtained from the questionnaire and interviews were analyzed. Based on the combined results, multiple perspectives are taken into account to inform strategic thinking and stimulate reflection on the challenges facing English education in Thai universities. Meanwhile, new standards of excellence and future directions in English teaching and learning as well as enhancing knowledge and expertise for mechanical engineering can be set, shaping the future of Thai mechanical engineering students.